Monthly Archives: April 2016

Beacon Technology is on its way to strengthen buyer-seller relationship and provide data to the retailers to improve the in-store experience for the shoppers.   For years, retailers considered Near Field Communications (NFC) technology to track the number of walk-ins at the store and customer behavior . But as that technology has reached its limits,
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beacon mobile notifications

Why Should Retailers Deploy Beacons?   The promise of the beacon is exciting. It can communicate with Beacon enabled device (like your smartphone). In Retail store, it can thus be applied to know when and where a customer is in your store via your in-store app in their mobile. So, you can understand the hype
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inStore mobile marketing