Monthly Archives: October 2016

Holidays are always a good time for retailers. 2016 is not going to be any different. With Halloween, Thanksgiving, Christmas and New Years scheduled in quick succession, October to December can be considered as the busiest time of the holiday season for retailers. Let's look at what's in store this season. According to Professional Services
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Holiday Retail 2016

For quite some time till now and for a long time to come, an enhanced 'customer shopping experience' is what will be the main force driving conversions for retailers. In this highly influential online world, there is still enough room for offline retailers to make customers stand up and take notice. According to a survey
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Virtual-Mirror

The rapid and recurring advent of social media has enforced retailers to adopt to social listening. With more number of people flooding social media by the day and the diminishing effectiveness of traditional market surveys and data collection methods, retailers now understand the significance of resorting to social listening. Let's have a look at some
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social listening in retail

The use of mobile applications among consumers is rising by the day. Retailers all around the globe are now recognizing the importance of having their own app for increased revenue generation and for good reason. The following statistics perfectly validates this statement.   According to a study, the typical app visitor spends around 201.8 minutes
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Retail Mobile Apps

Pop Up Stores, also known as temporary retail or flash retail opens up a plethora of opportunities for retailers to generate buzz for their brand and boost revenue. Being short term sales places, pop up stores come with limited commitment and minimum costs. It's a handy way for retailers to discharge innovative & experiential marketing
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pop up stores

In this compulsive customer personalization age, technology continues to breathe life into the brick-and-mortar stores. Online retail may well be in the ascendency, but the scope of growth for offline retail and physical stores is huge. Technology is empowering this fact. If analysing big data has become a common phenomenon and deploying sensors appears to
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customer-emotion-tracking

Convenience is one of the primary factors that help enhance the modern day trend of customer personalization among retailers. The biggest drawbacks in home delivery include the cost of delivery from the retailer's perspective and inconvenient delivery times from the customer's perspective. All of that can now be put to rest. Gone are the days
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click-and-collect

Customer Personalization is the art to perfect as far as the modern day retailers are concerned. The advent of deep learning algorithms from the tech giants has ensured that big data is being used more than ever before to power customer insight into retail. But predictive analytics has been in use since decades. It's the
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Artificial Intelligence Retail

Offline Retailers – 'The Need for an Omnichannel Presence'   Traditional retailers over the last few years have understood the importance of an omnichannel presence. This is primarily for the purpose of retaining repeat customers and maintaining their loyalty towards a particular brand as brand loyalty has gone all haywire post the nation wide advent
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diwali india 2016

Technology has already changed the retail landscape. Managers check inventory with hand-held electronic scanners. Consumers brandish their smart phone screens instead of handing over clipped coupons. The Internet of Things (IoT) promises to revolutionize the retail industry even further. From machine-to-machine (M2M) communication to printed electronics, the future of retail will offer smoother, faster, cleaner
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iot-tech-retail