Monthly Archives: March 2017

The Internet of things in retail has already played a massive role and will continue to do so in the years to come. With the increasing dependency of retailers on internet technology and the growing demands of the modern-day customers for both – an enhanced in-store experience and omnichannel experience, internet of things in retail
Read More

Internet of things in Retail

We all know the impact that location-based marketing (LBM) has had on retail. For those of you who are still new to the concept, the promotion of business to relevant customers through the context of their location is known as location-based marketing. Effective marketing is all about targeting the right person at the right time,
Read More

location-based marketing

The Global CPG environment scenario has changed quite a bit. Different countries are witnessing unique trends depending on a variety of factors. A trend of slow consumer spending is associated in developed markets such as in the US and Europe. The main reasons include the fall in birth rates and stagnant wages for a quite
Read More

cpg marketing

Customers have associated a great deal of personalized experiences in e-commerce for some time now. They come to expect the same in brick-and-mortar stores these days. Retailers understand this fact and hence are trying to implement the tools that will help them usher in-store personalization for customers. As per BRP’s 2017 POS / Customer Engagement
Read More

in-store personalization