Monthly Archives: June 2017

The primary objective of most offline brands and retailers today, is to provide their customers with a unique in-store experience every time they walk into the store. It’s the only way they can compete with their online competitors. Marketing is one of the main factors that plays a role in how the customer experience in-store
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proximity marketing in retail

Brick-and-Mortar retail has certainly under-achieved in the recent past and all that needs to change soon for it to harmoniously survive. E-commerce has been a huge hit, and credit needs to go to the exceedingly customized and personalized marketing strategies that customers have been subjected to on a consistent basis. Brick-and-Mortar stores certainly need to
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in-store marketing

Retailers are always thinking of expanding their consumer base. This way, the chances of generating more revenue increases. For this to happen, retailers need to continuously upgrade and enhance the in-store experience provided by the stores to invite new sets of customers. Elevated levels of shopper engagement due to an influx of technology and innovation,
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robots and humans in retail

Retailers across all categories have become a lot more flexible in the way they deploy their retail strategies. Over the years, latest trends have engulfed the retail sphere and retailers have not held back from embracing these trends. Let’s say they have had to embrace them to enjoy a significant competitive edge. Everything is quite
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grocery retail

Brick-and-Mortar retailers and brands have not had their share of fortune in recent times. But, the ones who have continued to persevere in the times of adversity finally have something to cheer about. At least, the latest findings suggest so. A large part of the retailers’ perseverance included the need to continue providing a one
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brick-and-mortar retailers

Social Media is the place to be currently. In the quest for attaining brand loyalty, brands devise various strategies and appeals in the way they communicate or portray their personality on social media. Consumers expect a lot from brands. Brands should look to portray their personality in a way that best describes what it stands
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brands on social media

Retailers across the globe are fighting to attain the much-required edge over their competitors. As a result, there has been an increase in the adoption of analytics solution adopted by them. As per data from a study by MarketsandMarkets, the retail analytics market is likely to double in size in the period of 2015-2020. At
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retail analytics

The concept of location-based marketing has been known to retailers for a long time now. On a traditional and simplified level, retailers know that placing messages and advertisements at the right time and the right place is advantageous for their business. But in the modern day, the concept of location-based services is more diverse. A
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location-based services

Retailers understand the importance of having an online and offline presence today. Omnichannel retailing is not a new phenomenon anymore. Globally, this form of retailing has allowed retailers to expedite sales through both the online and offline medium. In-store shopping has been there from the ages. When it comes to online shopping, much mention needs
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mobile website for retail shopping