Monthly Archives: July 2017

Both online retail and brick-and-mortar stores are trying to stay as contextual and relevant as possible so they can meet the ever-increasing demands of the customers. With customers, no more loyal to a single medium of shopping, omnichannel retailing is practically a no-brainer today. It’s no more a new trend anymore. Retailers have been looking
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omnichannel retailing

‘Customer is the king’. Surely, a lot of brands and retailers live by this mantra these days. Just like retail personalization, more the quality of personalized care, and assistance provided to customers, higher the chances of attaining customer loyalty for life. Brands and retailers know for a fact that elevated levels of customer care can
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customer care service

Retailers today are blessed with abundant data about their customers. Various sources contribute to the accumulation of abundant data which include information from different point of sale systems, purchase history, browsing history, in-store customer movements and behaviors, etc. Retailers understand how valuable all this information is to them, as they look to make the most
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location-based marketing

Every retailer aims to make data driven marketing decisions, and wants to enhance the overall personalization levels in store. For this, they need to know their customers inside out. Customer behavior analytics allow retailers to get a clear understanding and knowledge about their customers. Relevant insights allow retailers to gain a competitive edge as they
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customer behavior

It’s convenience galore when it comes to online shopping. The proposition of going down to the store and spending an evening on shopping does not excite everyone today. Why should it, when acquiring the favorite products are just a few clicks away? Yet, nobody can vouch that brick-and-mortar is dead. Well, there are many things
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in-store engagement

Brands and Retailers have come a long way in the last couple of decades. Modernization in technology at a rapid rate along with the ever-evolving needs and expectations of customers have expedited this retail evolution. Over the years, brick-and-mortar stores have understood the importance of providing a one of a kind in-store experience to customers
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Evolution of Retail

In the last few years, competition has certainly intensified in the retail sphere. The significance of retail analytics has been growing and does not appear to be slowing down soon. Retailers have consistently enjoyed an increased return on investment because of using analytics tools. Not only has it allowed them to enhance the customer experience,
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retail store analytics

The major task for most brick-and-mortar retailers has been to ensure consistency in-store traffic. The success of e-commerce demands offline retailers to provide their customers with just as convenient, and seamless in-store experience. The fact that a lot of the buying power lies in the hands of millennials and Gen-Z customers today is not the
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in-store traffic

Consumers today are more knowledgeable than ever and have a lot of options available with them when it comes to shopping. Largely, their go-to option is that of online shopping, which apart from the obvious convenience in operations, offers consumers with an enhanced user experience and personalization. These consumers come to expect the same from
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digitization of retail store