Monthly Archives: August 2017

Customers of all segments are important for retailers, but more so the millennials. The number of millennials living in the world is staggering. They are the tech savvy, modern contingent who have all information starting from peer reviews, product details, comparisons, etc. easily available to them. Owing to the ample number of shopping options available
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millennials retail shopping

Retailers and Brands today look to provide their shoppers with an enhanced customer experience. Omnichannel retailing today is a bit of a no-brainer. A well-connected and personalized omnichannel experience is what customers love and come to expect. But for a lot of brands, omnichannel is partial towards the digital channel. Despite of the overwhelming impact
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omni-channel retailing

Customers today are quite used to the convenience, ease, and comfort of online shopping. The aspects of personalization, dynamic pricing, and fast checkouts are what makes the experience fun-filled and seamless. The point however is, that a lot of the shopping still happens in brick-and-mortar stores. For this to be an everlasting phenomenon, retailers must
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in-store customer engagement

The Retail apocalypse is here. This is one statement that has reverberated in the retail sphere in the recent past. The high percentage of store closures from brick-and-mortar retailers, and the growing popularity of e-commerce certainly forced the layman to think no different. The general idea for long has been that offline retailers through their
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retail apocalypse

Brick-and-mortar retailers certainly have their work cut out as digital commerce continues to attain new heights. Most of the physical retailers are having to deal with decreasing foot traffic and diminishing in-store sales. No wonder there are so many retail stores that are closing across the globe. On the other hand, e-commerce has been riding
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omnichannel retail fulfillment methods

Retail is continuously evolving. To keep up, brands are constantly looking to innovate, and come up with better strategies. In-store engagement of customers is one of the things that they look to enhance through the various strategies they undertake. The number of shopping options for customers today is endless. The modern-day customer does not necessarily
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in-store associates

Brands and retailers across the globe, extensively seek to leverage proximity marketing solutions to further their business ambitions. Beacons and its’ implementation is no longer a new entity for retailers. Yet, a lot of them have failed to maximize the potential of proximity marketing. A lot of retailers have still not found a proper way
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proximity marketing mistakes to avoid

In a few years from now, the state of grocery retail will be very different from what it is today. Technology will have made the entire process of shopping for grocery a lot more seamless, especially in physical stores. For retailers to be at an advantage in the future, they should lay a solid foundation
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grocery retail

Today, competition is soaring and retailers need to remain more relevant in their offerings than ever before. Merchandising plays a huge role in the success of every retailer. Thus, devising effective merchandising strategies is imperative for retailers if they want to provide a one of a kind in-store experience to the customers. The number of
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merchandising in retail