Monthly Archives: September 2017

It’s almost the final stretch of the year, which means it’s that time of the year again. Holiday 2017 is around the corner and understandably, it calls for much excitement among both customers and retailers. While brands and retailers look at it as an opportunity to skyrocket sales and generate high revenue, the customers would
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holidays retail 2017

Whether it’s brick-and-mortar or online, retailers have their work cut out with regards to meeting customer expectations. There is no end to customer demands. Retailers across mediums are trying everything to maintain competitive advantage. This being the tech savvy age, technology plays a huge role in empowering these retailers. Today, it’s more about selling experiences
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iot retail future

As customers continue to make their purchases online, offline retailers are desperately trying to get the perfect mix of things that will enhance the in-store engagement of customers. Delivering a rich customer experience is of paramount importance for offline retailers. Let’s face it. Apart from the immediate comfort and convenience, what is it about online
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in-store mobile engagement

The massive use of smart phones across the globe has made it imperative for retailers to resort to location-based marketing. Once retailers are sure of the exact location of the customers, it becomes easier for them to get the attention of the customers by providing them with personalized offers and messages. Besides, this form of
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location-based-marketing-challenges

Retailers have a lot on their plates to look after. Their obvious objective is to meet customer demands always and provide the best in-store experience throughout the customer journey. For this to happen, brands and retailers need to have live, real-time behavioral insights of their shoppers while they are in-store. Based on the insights, they
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In-store analytics