Author Archives: Abhishek Mitra

About Abhishek Mitra

Content is King and Abhishek Mitra firmly lives by it. He is highly committed & passionate in what he does and it's evident through the content that he produces. An MBA Graduate in Media & Entertainment from Whistling Woods International (Mumbai), Abhishek has acquired expertise on developing content pertaining to various verticals overtime due to the sheer knack for it. Apart from being an inspirational scriptwriter in his teenage days, he has worked as an academic research writer in the past. Presently, he handles the content for Tickto.

Retailers are always thinking of expanding their consumer base. This way, the chances of generating more revenue increases. For this to happen, retailers need to continuously upgrade and enhance the in-store experience provided by the stores to invite new sets of customers. Elevated levels of shopper engagement due to an influx of technology and innovation,
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robots and humans in retail

Retailers across all categories have become a lot more flexible in the way they deploy their retail strategies. Over the years, latest trends have engulfed the retail sphere and retailers have not held back from embracing these trends. Let’s say they have had to embrace them to enjoy a significant competitive edge. Everything is quite
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grocery retail

Social Media is the place to be currently. In the quest for attaining brand loyalty, brands devise various strategies and appeals in the way they communicate or portray their personality on social media. Consumers expect a lot from brands. Brands should look to portray their personality in a way that best describes what it stands
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brands on social media

Retailers across the globe are fighting to attain the much-required edge over their competitors. As a result, there has been an increase in the adoption of analytics solution adopted by them. As per data from a study by MarketsandMarkets, the retail analytics market is likely to double in size in the period of 2015-2020. At
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retail analytics

Retailers understand the importance of having an online and offline presence today. Omnichannel retailing is not a new phenomenon anymore. Globally, this form of retailing has allowed retailers to expedite sales through both the online and offline medium. In-store shopping has been there from the ages. When it comes to online shopping, much mention needs
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mobile website for retail shopping

Even after all the hype created by online retail, the fact remains that a lot of people still resort to shopping in Brick-and-Mortar stores. To ensure that this remains a phenomenon for the ages, retailers will have to continue personalizing the in-store experience of the customers. The only way retailers can consistently do this is
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proximity marketing 2017

In the retail sphere today, consumer behavior is one aspect that is always under strict speculation. The reason is simple. It just keeps on changing. Retailers look to control the buying behavior of customers through the various retail operations they undertake. A lot of the retailers’ focus lies on how an item or product is
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false claims in retail

Mobile phones continue to be the dominant force in retail operations today. Customers in recent times have had their preferences for mobile phones while shopping. And none of that is scheduled to change soon. Mobiles continue to be one of the primary mediums for retailers to carry out their retail marketing initiatives. It has not
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mobile phones in retail

As the years have rolled on, customers have slowly but surely grown less reluctant to share their personal details online. The emphasis for them was being able to receive personalized offers. As a result, brands and retailers have also been able to improvise with their retail marketing initiatives. Amidst all of this, there has always
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personal data sharing

In this ever-changing retail environment coupled with soaring customer expectations, the implementation of fruitful strategies will be the key for retailers. Through their retail operations, retailers will look to provide the best they can to meet all customer needs and demands. The objective for all retailers is quite similar – increase revenue by expediting sales
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retail pricing strategy