Author Archives: Abhishek Mitra

About Abhishek Mitra

Content is King and Abhishek Mitra firmly lives by it. He is highly committed & passionate in what he does and it's evident through the content that he produces. An MBA Graduate in Media & Entertainment from Whistling Woods International (Mumbai), Abhishek has acquired expertise on developing content pertaining to various verticals overtime due to the sheer knack for it. Apart from being an inspirational scriptwriter in his teenage days, he has worked as an academic research writer in the past. Presently, he handles the content for Tickto.

As brands and retailers continue to resort to omnichannel retailing, the challenge of providing a seamless experience across both the digital and the physical sphere is intensifying. Often, brands today kind of neglect the all-important channel that amalgamates the two worlds – Brick-and-mortar stores. Brands are losing out on an immense opportunity of expediting sales.
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retail marketing in-store

Over the last decade and a bit, nothing has evolved at a pace like retail has. The whole breakthrough of e-commerce literally turned the whole face of retail upside down. The comfort and convenience of shopping online meant that the brick-and-mortar store was quickly losing out on its’ charm. These offline stores have taken a
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brick-and-mortar retail evolution

Whether it’s brick-and-mortar or online, retailers have their work cut out with regards to meeting customer expectations. There is no end to customer demands. Retailers across mediums are trying everything to maintain competitive advantage. This being the tech savvy age, technology plays a huge role in empowering these retailers. Today, it’s more about selling experiences
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iot retail future

The massive use of smart phones across the globe has made it imperative for retailers to resort to location-based marketing. Once retailers are sure of the exact location of the customers, it becomes easier for them to get the attention of the customers by providing them with personalized offers and messages. Besides, this form of
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location-based-marketing-challenges

Customers of all segments are important for retailers, but more so the millennials. The number of millennials living in the world is staggering. They are the tech savvy, modern contingent who have all information starting from peer reviews, product details, comparisons, etc. easily available to them. Owing to the ample number of shopping options available
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millennials retail shopping

Customers today are quite used to the convenience, ease, and comfort of online shopping. The aspects of personalization, dynamic pricing, and fast checkouts are what makes the experience fun-filled and seamless. The point however is, that a lot of the shopping still happens in brick-and-mortar stores. For this to be an everlasting phenomenon, retailers must
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in-store customer engagement

Brick-and-mortar retailers certainly have their work cut out as digital commerce continues to attain new heights. Most of the physical retailers are having to deal with decreasing foot traffic and diminishing in-store sales. No wonder there are so many retail stores that are closing across the globe. On the other hand, e-commerce has been riding
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omnichannel retail fulfillment methods

Brands and retailers across the globe, extensively seek to leverage proximity marketing solutions to further their business ambitions. Beacons and its’ implementation is no longer a new entity for retailers. Yet, a lot of them have failed to maximize the potential of proximity marketing. A lot of retailers have still not found a proper way
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proximity marketing mistakes to avoid

In a few years from now, the state of grocery retail will be very different from what it is today. Technology will have made the entire process of shopping for grocery a lot more seamless, especially in physical stores. For retailers to be at an advantage in the future, they should lay a solid foundation
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grocery retail

Both online retail and brick-and-mortar stores are trying to stay as contextual and relevant as possible so they can meet the ever-increasing demands of the customers. With customers, no more loyal to a single medium of shopping, omnichannel retailing is practically a no-brainer today. It’s no more a new trend anymore. Retailers have been looking
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omnichannel retailing