Author Archives: Abhishek Mitra

About Abhishek Mitra

Content is King and Abhishek Mitra firmly lives by it. He is highly committed & passionate in what he does and it's evident through the content that he produces. An MBA Graduate in Media & Entertainment from Whistling Woods International (Mumbai), Abhishek has acquired expertise on developing content pertaining to various verticals overtime due to the sheer knack for it. Apart from being an inspirational scriptwriter in his teenage days, he has worked as an academic research writer in the past. Presently, he handles the content for Tickto.

As the years have rolled on, customers have slowly but surely grown less reluctant to share their personal details online. The emphasis for them was being able to receive personalized offers. As a result, brands and retailers have also been able to improvise with their retail marketing initiatives. Amidst all of this, there has always
Read More

personal data sharing

In this ever-changing retail environment coupled with soaring customer expectations, the implementation of fruitful strategies will be the key for retailers. Through their retail operations, retailers will look to provide the best they can to meet all customer needs and demands. The objective for all retailers is quite similar – increase revenue by expediting sales
Read More

retail pricing strategy

With the Internet of Things in Retail gaining more traction by the passing day, the boundaries of technological innovation appear to be limitless. The primary focus of retailers is to simplify and enhance the shopping experience of customers. For ensuring this, they must look to make themselves available to the customers on every possible platform
Read More

voice technology

We all know how the concept of retail marketing has evolved over the years. Time and again, retailers have had to adjust in the way they have marketed to their customers. This is due to changing market trends and customer demands. Frequent shifts in customer behavior has made it difficult for retailers to attain customer
Read More

social influencer marketing

The Internet of things in retail has already played a massive role and will continue to do so in the years to come. With the increasing dependency of retailers on internet technology and the growing demands of the modern-day customers for both – an enhanced in-store experience and omnichannel experience, internet of things in retail
Read More

Internet of things in Retail

The Global CPG environment scenario has changed quite a bit. Different countries are witnessing unique trends depending on a variety of factors. A trend of slow consumer spending is associated in developed markets such as in the US and Europe. The main reasons include the fall in birth rates and stagnant wages for a quite
Read More

cpg marketing

Despite the massive rise of online retail in recent times, Brick-and-Mortar have somehow managed to hold its’ own. With the worst phase gone, things are now again looking bright for offline retail. An in-flux of advanced levels of technology in-store along with the growing relevance of omnichannel retailing has meant that the focus is well
Read More

brick and mortar store

The role and prevalence of Internet of things in retail (IoT) is on the rise and will be for a good time to come. Retailers are looking to connect almost everything to the internet these days. They are constantly on the lookout for elevating the in-store experience of customers by driving their levels of convenience
Read More

robots in retail store

We all know the role merchandising plays in enhancing the in-store experience of customers in retail. But it's one thing enhancing the customer-shopping experience. The merchandising strategies in place should end up driving the overall sales performance in the store considerably.   Visual Merchandising involves everything that the store uses to attract and lure customers,
Read More

merchandising

Love is in the air and retailers across the globe sense an opportunity to make a mark. Historically, Valentines Day, has turned out to be quite productive for retailers. This year too they will be hoping for something alike. Let's have a look at what's in store for them in 2017.   Trend Analysis and
Read More

valentines day retail