Author Archives: Abhishek Mitra

About Abhishek Mitra

Content is King and Abhishek Mitra firmly lives by it. He is highly committed & passionate in what he does and it's evident through the content that he produces. An MBA Graduate in Media & Entertainment from Whistling Woods International (Mumbai), Abhishek has acquired expertise on developing content pertaining to various verticals overtime due to the sheer knack for it. Apart from being an inspirational scriptwriter in his teenage days, he has worked as an academic research writer in the past. Presently, he handles the content for Tickto.

Brick-and-mortar retailers certainly have their work cut out as digital commerce continues to attain new heights. Most of the physical retailers are having to deal with decreasing foot traffic and diminishing in-store sales. No wonder there are so many retail stores that are closing across the globe. On the other hand, e-commerce has been riding
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omnichannel retail fulfillment methods

Brands and retailers across the globe, extensively seek to leverage proximity marketing solutions to further their business ambitions. Beacons and its’ implementation is no longer a new entity for retailers. Yet, a lot of them have failed to maximize the potential of proximity marketing. A lot of retailers have still not found a proper way
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proximity marketing mistakes to avoid

In a few years from now, the state of grocery retail will be very different from what it is today. Technology will have made the entire process of shopping for grocery a lot more seamless, especially in physical stores. For retailers to be at an advantage in the future, they should lay a solid foundation
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grocery retail

Both online retail and brick-and-mortar stores are trying to stay as contextual and relevant as possible so they can meet the ever-increasing demands of the customers. With customers, no more loyal to a single medium of shopping, omnichannel retailing is practically a no-brainer today. It’s no more a new trend anymore. Retailers have been looking
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omnichannel retailing

‘Customer is the king’. Surely, a lot of brands and retailers live by this mantra these days. Just like retail personalization, more the quality of personalized care, and assistance provided to customers, higher the chances of attaining customer loyalty for life. Brands and retailers know for a fact that elevated levels of customer care can
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customer care service

Retailers today are blessed with abundant data about their customers. Various sources contribute to the accumulation of abundant data which include information from different point of sale systems, purchase history, browsing history, in-store customer movements and behaviors, etc. Retailers understand how valuable all this information is to them, as they look to make the most
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location-based marketing

It’s convenience galore when it comes to online shopping. The proposition of going down to the store and spending an evening on shopping does not excite everyone today. Why should it, when acquiring the favorite products are just a few clicks away? Yet, nobody can vouch that brick-and-mortar is dead. Well, there are many things
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in-store engagement

In the last few years, competition has certainly intensified in the retail sphere. The significance of retail analytics has been growing and does not appear to be slowing down soon. Retailers have consistently enjoyed an increased return on investment because of using analytics tools. Not only has it allowed them to enhance the customer experience,
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retail store analytics

Consumers today are more knowledgeable than ever and have a lot of options available with them when it comes to shopping. Largely, their go-to option is that of online shopping, which apart from the obvious convenience in operations, offers consumers with an enhanced user experience and personalization. These consumers come to expect the same from
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digitization of retail store

Brick-and-Mortar retail has certainly under-achieved in the recent past and all that needs to change soon for it to harmoniously survive. E-commerce has been a huge hit, and credit needs to go to the exceedingly customized and personalized marketing strategies that customers have been subjected to on a consistent basis. Brick-and-Mortar stores certainly need to
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in-store marketing