Author Archives: Ajay Hirawat

About Ajay Hirawat

Ajay Hirwat has 5 + years of experience in Program Management and has been the Key Contributor of success at Marque clients of Tickto. He has been involved in the development and making sure that product works as promised. An BE ( Hons) from CSVTU, Chattisgarh, Ajay started his career with Maketick as an QA Analytic and grew through the ranks to become a Lead in his current role. He shifted to Tickto from July, 2015 and since then has been integrally involved with key customer accounts.

The aspect of marketing is a challenging proposition for brands and retailers today. With evolving market scenarios and the emergence of new customer groups, the challenge has certainly intensified over the years. Recently, millennials have hogged all the limelight, but now it's time to focus on Generation Z.   (image credit shutterstock) Customers who fall
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gen z consumers

Innovation in Retail Technology in recent times has been focused around the need for enhancing customer personalization. The latest development in the form of Chatbots (powered by Artificial Intelligence) is no exception. A chatbot, is essentially a computer programme that responsively interacts with people in the form of human speech by using data and intelligence.
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chatbots retail

For quite some time till now and for a long time to come, an enhanced 'customer shopping experience' is what will be the main force driving conversions for retailers. In this highly influential online world, there is still enough room for offline retailers to make customers stand up and take notice. According to a survey
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Virtual-Mirror

The Internet of Things is a digital age technological marvel that is revolutionizing the customer-retailer relationship. The customer's inclination and dependency on the Internet have opened up new realms of business opportunities for the retail sector. With the primary objective being the enhancement of the customer's shopping experience, businesses can also simultaneously levitate their profit
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iot in retail

Today in the 21st century, technology has taken full effect over various domains in the business world including the Retail industry. Rapid advent in the field of mobile technology has opened up various avenues in the retail sector. Personalised Shopping experience of the customers is the main area of concern and with the huge advancement
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retail technology trends

The introduction of latest technology is transforming the retail providing the shoppers with a new line of in-store engagement, where retailers can predict shopping trend of the customers, when they are in the store and push promotional message depending on their daily needs. This innovative, personalized purchase has not only simplified the shopping scenario in
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big data in retail

Narendra Modi launches plans for Startups, and Sharing Economy is creeping into the economic scenario. Isn't it a surprising gift that ensures the success track for budding business owners in India?   India is on the cusp of entering a new era where the Millennials are intelligent consumers of any products and services offered online
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sharing-economy

Even a few years before, retailers were facing a tough challenge when it came to analyzing customer store insight. To capture a better view of customer in-store behavior, several tracking technologies are being adopted by the retailers. This allows retailers to understand the traffic pattern into their store, empower in-store marketing, schedule store operation, manage
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customer tracking technology

"Please Visit Again" – these three golden words are randomly used by almost all service provider, except Medicare units and hospitals. But with the introduction of beacon technology, you too can make your patients visit over and over again. Your patients too like other service provider, shall be loyal and come to you each time
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beacon in healthcare units

Beacon Technology is on its way to strengthen buyer-seller relationship and provide data to the retailers to improve the in-store experience for the shoppers.   For years, retailers considered Near Field Communications (NFC) technology to track the number of walk-ins at the store and customer behavior . But as that technology has reached its limits,
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beacon mobile notifications