Author Archives: Shakuntala Sarkar

About Shakuntala Sarkar

Shakuntala is a marketer with 15 years of experience in Marketing Strategies & Operations, Brand Communications, Customer Relationship Management and Corporate Communications. An economics graduate from St Xavier’s college, Kolkata and a IIMC she, has worked across different industries like IT & Retail, with consumer marketing in both B2B and B2C segments. Before joining Tickto, she was the Head of Customer Relationship Management at Spencer’s Retail. Prior to that, she has been a part of the Global Marketing & Communications team of Satyam Computer Services.

The Retail apocalypse is here. This is one statement that has reverberated in the retail sphere in the recent past. The high percentage of store closures from brick-and-mortar retailers, and the growing popularity of e-commerce certainly forced the layman to think no different. The general idea for long has been that offline retailers through their
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retail apocalypse

Retail is continuously evolving. To keep up, brands are constantly looking to innovate, and come up with better strategies. In-store engagement of customers is one of the things that they look to enhance through the various strategies they undertake. The number of shopping options for customers today is endless. The modern-day customer does not necessarily
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in-store associates

Today, competition is soaring and retailers need to remain more relevant in their offerings than ever before. Merchandising plays a huge role in the success of every retailer. Thus, devising effective merchandising strategies is imperative for retailers if they want to provide a one of a kind in-store experience to the customers. The number of
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merchandising in retail

Every retailer aims to make data driven marketing decisions, and wants to enhance the overall personalization levels in store. For this, they need to know their customers inside out. Customer behavior analytics allow retailers to get a clear understanding and knowledge about their customers. Relevant insights allow retailers to gain a competitive edge as they
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customer behavior

Brands and Retailers have come a long way in the last couple of decades. Modernization in technology at a rapid rate along with the ever-evolving needs and expectations of customers have expedited this retail evolution. Over the years, brick-and-mortar stores have understood the importance of providing a one of a kind in-store experience to customers
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Evolution of Retail

The major task for most brick-and-mortar retailers has been to ensure consistency in-store traffic. The success of e-commerce demands offline retailers to provide their customers with just as convenient, and seamless in-store experience. The fact that a lot of the buying power lies in the hands of millennials and Gen-Z customers today is not the
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in-store traffic

The primary objective of most offline brands and retailers today, is to provide their customers with a unique in-store experience every time they walk into the store. It’s the only way they can compete with their online competitors. Marketing is one of the main factors that plays a role in how the customer experience in-store
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proximity marketing in retail

Brick-and-Mortar retailers and brands have not had their share of fortune in recent times. But, the ones who have continued to persevere in the times of adversity finally have something to cheer about. At least, the latest findings suggest so. A large part of the retailers’ perseverance included the need to continue providing a one
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brick-and-mortar retailers

The concept of location-based marketing has been known to retailers for a long time now. On a traditional and simplified level, retailers know that placing messages and advertisements at the right time and the right place is advantageous for their business. But in the modern day, the concept of location-based services is more diverse. A
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location-based services

Brick-and-Mortar retail in India has been in constant conflict with online retail for the past few years. One of the main reasons for this turmoil has been the depleting level of sales that offline retailers have had to deal with. It’s 2017 now, and things are looking a little upbeat for the offline retailers. At
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apparel fashion retail