Author Archives: Shakuntala Sarkar

About Shakuntala Sarkar

Shakuntala is a marketer with 15 years of experience in Marketing Strategies & Operations, Brand Communications, Customer Relationship Management and Corporate Communications. An economics graduate from St Xavier’s college, Kolkata and a IIMC she, has worked across different industries like IT & Retail, with consumer marketing in both B2B and B2C segments. Before joining Tickto, she was the Head of Customer Relationship Management at Spencer’s Retail. Prior to that, she has been a part of the Global Marketing & Communications team of Satyam Computer Services.

Brick-and-Mortar retailers and brands have not had their share of fortune in recent times. But, the ones who have continued to persevere in the times of adversity finally have something to cheer about. At least, the latest findings suggest so. A large part of the retailers’ perseverance included the need to continue providing a one
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brick-and-mortar retailers

The concept of location-based marketing has been known to retailers for a long time now. On a traditional and simplified level, retailers know that placing messages and advertisements at the right time and the right place is advantageous for their business. But in the modern day, the concept of location-based services is more diverse. A
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location-based services

Brick-and-Mortar retail in India has been in constant conflict with online retail for the past few years. One of the main reasons for this turmoil has been the depleting level of sales that offline retailers have had to deal with. It’s 2017 now, and things are looking a little upbeat for the offline retailers. At
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apparel fashion retail

In this ever-changing and competitive retail scenario, retailers are constantly looking to acquire an edge over their competitors. Retailers must implement multiple aspects of significance as a part of their retail operations to avoid being behind the eight ball. Few of them being omnichannel retailing, data-driven marketing, etc. However, retailers do recognize that the most
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customer experience

The popular verdict across the globe state that the days for physical retail are numbered. However, there are various instances and indications that continue to contradict this point. There is life still left in Brick-and-Mortar stores. The customers’ demand for immediate gratification and an enriched in-store experience is something online retail will never be able
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physical retail

The apparel sector might be a fast-growing e-commerce category, but brick-and-mortar stores play a vital role as well. Apparel shoppers make the optimum use of the integration of the online-offline stores as it offers the maximum convenience to them. As retailers look to achieve customer loyalty, they should know providing an omnichannel experience to customers
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omnichannel integration in retail

Whether it’s discount stores, supermarkets, or shopping malls, the primary objective of retailers is to enhance the in-store experience of the customers. However, they should always keep in mind that the retail operations that they undertake should not hamper the environment around. Retailers should look to adopt sustainable methods of business practices to ensure that
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Sustainable Retail

For retailers, data is everything today. From customer analytics and inventory management to providing personalized offers and attaining customer loyalty, it serves all purposes. The primary aim of retailers is to attain higher revenue and provide the best possible experience to the customers. Today, data is leveraged for maximum outcome by many retailers. For this
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data management

Customer Service has and will always be an integral part of retail operations. Sadly, retailers have kind of forgotten this in recent times. In the quest for maximizing sales and enhancing the in-store experience of the customers, retailers have provided a lot of emphasis on latest in-store technologies. Although technology saves customers a lot of
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customer service in retail

We all know the impact that location-based marketing (LBM) has had on retail. For those of you who are still new to the concept, the promotion of business to relevant customers through the context of their location is known as location-based marketing. Effective marketing is all about targeting the right person at the right time,
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location-based marketing