Author Archives: Shakuntala Sarkar

About Shakuntala Sarkar

Shakuntala is a marketer with 15 years of experience in Marketing Strategies & Operations, Brand Communications, Customer Relationship Management and Corporate Communications. An economics graduate from St Xavier’s college, Kolkata and a IIMC she, has worked across different industries like IT & Retail, with consumer marketing in both B2B and B2C segments. Before joining Tickto, she was the Head of Customer Relationship Management at Spencer’s Retail. Prior to that, she has been a part of the Global Marketing & Communications team of Satyam Computer Services.

The apparel sector might be a fast-growing e-commerce category, but brick-and-mortar stores play a vital role as well. Apparel shoppers make the optimum use of the integration of the online-offline stores as it offers the maximum convenience to them. As retailers look to achieve customer loyalty, they should know providing an omnichannel experience to customers
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omnichannel integration in retail

Whether it’s discount stores, supermarkets, or shopping malls, the primary objective of retailers is to enhance the in-store experience of the customers. However, they should always keep in mind that the retail operations that they undertake should not hamper the environment around. Retailers should look to adopt sustainable methods of business practices to ensure that
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Sustainable Retail

For retailers, data is everything today. From customer analytics and inventory management to providing personalized offers and attaining customer loyalty, it serves all purposes. The primary aim of retailers is to attain higher revenue and provide the best possible experience to the customers. Today, data is leveraged for maximum outcome by many retailers. For this
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data management

Customer Service has and will always be an integral part of retail operations. Sadly, retailers have kind of forgotten this in recent times. In the quest for maximizing sales and enhancing the in-store experience of the customers, retailers have provided a lot of emphasis on latest in-store technologies. Although technology saves customers a lot of
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customer service in retail

We all know the impact that location-based marketing (LBM) has had on retail. For those of you who are still new to the concept, the promotion of business to relevant customers through the context of their location is known as location-based marketing. Effective marketing is all about targeting the right person at the right time,
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location-based marketing

Customers have associated a great deal of personalized experiences in e-commerce for some time now. They come to expect the same in brick-and-mortar stores these days. Retailers understand this fact and hence are trying to implement the tools that will help them usher in-store personalization for customers. As per BRP’s 2017 POS / Customer Engagement
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in-store personalization

The year 2016 has been quite a turning point for the retail sector. Brick-and-Mortar is very much alive and will be in the time to come. Last year, retailers found unique ways to cater to the in-store personalization needs of the customers. The retailer’s ambition along with the rise of technology has taken retail marketing
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retail marketing

Omnichannel retailing is considered to be the modern way of retailing across the Globe today. This modern way of retailing has penetrated into the mindsets of the Indian retailers as they focus on having an omnichannel presence. They certainly are on the right track and are bound to succeed in the future if they persist
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omnichannel retail india

The ups and downs in the retail sphere in recent times has not been for the lack of technological breakthroughs. If anything at all, technology has powered retail into a state of domination. Amidst these advanced breakthroughs, whispers of a certain technological marvel has reverberated throughout the stretch of the retail sector time and again.
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driverless cars in retail

For quite some time now, the newspaper market has been under stress due to the rapid and recurring advent of the digital media platform. Currently, newspapers are trying to cope with the accelerating drop in print advertising. GroupM estimated the overall decline in newspapers by 8.7% to US $52.6 billion in 2016. The future of
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newspaper retail ads