Category Archives: Analytics

The introduction of latest technology is transforming the retail providing the shoppers with a new line of in-store engagement, where retailers can predict shopping trend of the customers, when they are in the store and push promotional message depending on their daily needs. This innovative, personalized purchase has not only simplified the shopping scenario in
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big data in retail

Big Data Analytics is an all new application trend in the global retail process. Big Data Analysis in the retail world is quite challenging which has underpinned the emergence of Retail Analytics. Working out on demand of the popular products, predicting the trends, forecasting the demand, price optimization, identification of customer's behavior, changing the traditional
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big data in retail

Big and small and medium enterprises (SME) in 2016 are using Retail Analytics to drive sales and provide an excellent customer support service to its patrons. This need increase with the growing size of the super competitive market and customer's access to unlimited data sources. So, now the prime target of the market is to
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Predictive Analytics

Retail Analytics is the future of the Brick-and-Mortar world. The Retail world is steadily adopting the Retail Technology with Big Data solution to increase sales, which is by 73% as for now according to a recent analysis.   Common Challenges faced by Big Data:   Predicting consumer behaviour has now become a difficult task after
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big data and hadoop

Mobile is becoming a strong platform for Personalized Marketing. If you wonder why mobile? There are heaps of favorable arguments that your handset has already pocketed. If it is a smartphone, every 7 out of 10 is its active user and the user rate is almost 100% for normal phones. But when we talk about
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personalized marketing

You have a large Retail store, a Brick-and-Mortar one, with a plethora of products to sell. From fresh vegetables, fruits, grocery items, kitchen utensils, baby products, toiletries, beauty products for women, books and DVDs, and what not! Though you have every product for your customers under one roof, sales figures are not that impressive. You
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retail analytics

Today, when competition is highly aggressive, one of the primary goals of all Brick-and-Mortar Retailers is building customer loyalty. That’s because it is easier to retain your existing customers than obtaining new ones. What is customer loyalty? How retailers can build it? In the ever-evolving competitive world of retail, the importance of evaluating in-store performance
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Customer Loyalty

Big Data Analytics now have a significant impact on Retail, simply because it goes a long way in helping Retailers – big and small – to provide customized shopping experiences to their customers. Gone are the days when personalized shopping was limited only to elite shoppers. With big data and in-store personalization, all retailers out
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big data analytics

Supply chain collaboration model is not something entirely new in the retail industry; however, when it comes to building a long-term alliance between supply chains and retailers …

Integrate Retail Store and Supply Chain