Category Archives: Brand and retail

Every retailer aims to make data driven marketing decisions, and wants to enhance the overall personalization levels in store. For this, they need to know their customers inside out. Customer behavior analytics allow retailers to get a clear understanding and knowledge about their customers. Relevant insights allow retailers to gain a competitive edge as they
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customer behavior

It’s convenience galore when it comes to online shopping. The proposition of going down to the store and spending an evening on shopping does not excite everyone today. Why should it, when acquiring the favorite products are just a few clicks away? Yet, nobody can vouch that brick-and-mortar is dead. Well, there are many things
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in-store engagement

Brands and Retailers have come a long way in the last couple of decades. Modernization in technology at a rapid rate along with the ever-evolving needs and expectations of customers have expedited this retail evolution. Over the years, brick-and-mortar stores have understood the importance of providing a one of a kind in-store experience to customers
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Evolution of Retail

In the last few years, competition has certainly intensified in the retail sphere. The significance of retail analytics has been growing and does not appear to be slowing down soon. Retailers have consistently enjoyed an increased return on investment because of using analytics tools. Not only has it allowed them to enhance the customer experience,
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retail store analytics

The major task for most brick-and-mortar retailers has been to ensure consistency in-store traffic. The success of e-commerce demands offline retailers to provide their customers with just as convenient, and seamless in-store experience. The fact that a lot of the buying power lies in the hands of millennials and Gen-Z customers today is not the
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in-store traffic

Consumers today are more knowledgeable than ever and have a lot of options available with them when it comes to shopping. Largely, their go-to option is that of online shopping, which apart from the obvious convenience in operations, offers consumers with an enhanced user experience and personalization. These consumers come to expect the same from
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digitization of retail store

Brick-and-Mortar retail has certainly under-achieved in the recent past and all that needs to change soon for it to harmoniously survive. E-commerce has been a huge hit, and credit needs to go to the exceedingly customized and personalized marketing strategies that customers have been subjected to on a consistent basis. Brick-and-Mortar stores certainly need to
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in-store marketing

Retailers are always thinking of expanding their consumer base. This way, the chances of generating more revenue increases. For this to happen, retailers need to continuously upgrade and enhance the in-store experience provided by the stores to invite new sets of customers. Elevated levels of shopper engagement due to an influx of technology and innovation,
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robots and humans in retail

Retailers across all categories have become a lot more flexible in the way they deploy their retail strategies. Over the years, latest trends have engulfed the retail sphere and retailers have not held back from embracing these trends. Let’s say they have had to embrace them to enjoy a significant competitive edge. Everything is quite
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grocery retail

Brick-and-Mortar retailers and brands have not had their share of fortune in recent times. But, the ones who have continued to persevere in the times of adversity finally have something to cheer about. At least, the latest findings suggest so. A large part of the retailers’ perseverance included the need to continue providing a one
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brick-and-mortar retailers