Category Archives: Brand and retail

As customers continue to make their purchases online, offline retailers are desperately trying to get the perfect mix of things that will enhance the in-store engagement of customers. Delivering a rich customer experience is of paramount importance for offline retailers. Let’s face it. Apart from the immediate comfort and convenience, what is it about online
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in-store mobile engagement

The massive use of smart phones across the globe has made it imperative for retailers to resort to location-based marketing. Once retailers are sure of the exact location of the customers, it becomes easier for them to get the attention of the customers by providing them with personalized offers and messages. Besides, this form of
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location-based-marketing-challenges

Retailers have a lot on their plates to look after. Their obvious objective is to meet customer demands always and provide the best in-store experience throughout the customer journey. For this to happen, brands and retailers need to have live, real-time behavioral insights of their shoppers while they are in-store. Based on the insights, they
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In-store analytics

Customers of all segments are important for retailers, but more so the millennials. The number of millennials living in the world is staggering. They are the tech savvy, modern contingent who have all information starting from peer reviews, product details, comparisons, etc. easily available to them. Owing to the ample number of shopping options available
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millennials retail shopping

Retailers and Brands today look to provide their shoppers with an enhanced customer experience. Omnichannel retailing today is a bit of a no-brainer. A well-connected and personalized omnichannel experience is what customers love and come to expect. But for a lot of brands, omnichannel is partial towards the digital channel. Despite of the overwhelming impact
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omni-channel retailing

Customers today are quite used to the convenience, ease, and comfort of online shopping. The aspects of personalization, dynamic pricing, and fast checkouts are what makes the experience fun-filled and seamless. The point however is, that a lot of the shopping still happens in brick-and-mortar stores. For this to be an everlasting phenomenon, retailers must
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in-store customer engagement

The Retail apocalypse is here. This is one statement that has reverberated in the retail sphere in the recent past. The high percentage of store closures from brick-and-mortar retailers, and the growing popularity of e-commerce certainly forced the layman to think no different. The general idea for long has been that offline retailers through their
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retail apocalypse

Brick-and-mortar retailers certainly have their work cut out as digital commerce continues to attain new heights. Most of the physical retailers are having to deal with decreasing foot traffic and diminishing in-store sales. No wonder there are so many retail stores that are closing across the globe. On the other hand, e-commerce has been riding
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omnichannel retail fulfillment methods

Retail is continuously evolving. To keep up, brands are constantly looking to innovate, and come up with better strategies. In-store engagement of customers is one of the things that they look to enhance through the various strategies they undertake. The number of shopping options for customers today is endless. The modern-day customer does not necessarily
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in-store associates

Brands and retailers across the globe, extensively seek to leverage proximity marketing solutions to further their business ambitions. Beacons and its’ implementation is no longer a new entity for retailers. Yet, a lot of them have failed to maximize the potential of proximity marketing. A lot of retailers have still not found a proper way
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proximity marketing mistakes to avoid