Category Archives: Brand and retail

As brands and retailers continue to resort to omnichannel retailing, the challenge of providing a seamless experience across both the digital and the physical sphere is intensifying. Often, brands today kind of neglect the all-important channel that amalgamates the two worlds – Brick-and-mortar stores. Brands are losing out on an immense opportunity of expediting sales.
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retail marketing in-store

Over the last decade and a bit, nothing has evolved at a pace like retail has. The whole breakthrough of e-commerce literally turned the whole face of retail upside down. The comfort and convenience of shopping online meant that the brick-and-mortar store was quickly losing out on its’ charm. These offline stores have taken a
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brick-and-mortar retail evolution

It’s almost the final stretch of the year, which means it’s that time of the year again. Holiday 2017 is around the corner and understandably, it calls for much excitement among both customers and retailers. While brands and retailers look at it as an opportunity to skyrocket sales and generate high revenue, the customers would
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holidays retail 2017

Whether it’s brick-and-mortar or online, retailers have their work cut out with regards to meeting customer expectations. There is no end to customer demands. Retailers across mediums are trying everything to maintain competitive advantage. This being the tech savvy age, technology plays a huge role in empowering these retailers. Today, it’s more about selling experiences
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iot retail future

As customers continue to make their purchases online, offline retailers are desperately trying to get the perfect mix of things that will enhance the in-store engagement of customers. Delivering a rich customer experience is of paramount importance for offline retailers. Let’s face it. Apart from the immediate comfort and convenience, what is it about online
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in-store mobile engagement

The massive use of smart phones across the globe has made it imperative for retailers to resort to location-based marketing. Once retailers are sure of the exact location of the customers, it becomes easier for them to get the attention of the customers by providing them with personalized offers and messages. Besides, this form of
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location-based-marketing-challenges

Retailers have a lot on their plates to look after. Their obvious objective is to meet customer demands always and provide the best in-store experience throughout the customer journey. For this to happen, brands and retailers need to have live, real-time behavioral insights of their shoppers while they are in-store. Based on the insights, they
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In-store analytics

Customers of all segments are important for retailers, but more so the millennials. The number of millennials living in the world is staggering. They are the tech savvy, modern contingent who have all information starting from peer reviews, product details, comparisons, etc. easily available to them. Owing to the ample number of shopping options available
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millennials retail shopping

Retailers and Brands today look to provide their shoppers with an enhanced customer experience. Omnichannel retailing today is a bit of a no-brainer. A well-connected and personalized omnichannel experience is what customers love and come to expect. But for a lot of brands, omnichannel is partial towards the digital channel. Despite of the overwhelming impact
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omni-channel retailing

Customers today are quite used to the convenience, ease, and comfort of online shopping. The aspects of personalization, dynamic pricing, and fast checkouts are what makes the experience fun-filled and seamless. The point however is, that a lot of the shopping still happens in brick-and-mortar stores. For this to be an everlasting phenomenon, retailers must
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in-store customer engagement