Category Archives: Brand and retail

The Internet of things in retail has already played a massive role and will continue to do so in the years to come. With the increasing dependency of retailers on internet technology and the growing demands of the modern-day customers for both – an enhanced in-store experience and omnichannel experience, internet of things in retail
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Internet of things in Retail

We all know the impact that location-based marketing (LBM) has had on retail. For those of you who are still new to the concept, the promotion of business to relevant customers through the context of their location is known as location-based marketing. Effective marketing is all about targeting the right person at the right time,
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location-based marketing

The Global CPG environment scenario has changed quite a bit. Different countries are witnessing unique trends depending on a variety of factors. A trend of slow consumer spending is associated in developed markets such as in the US and Europe. The main reasons include the fall in birth rates and stagnant wages for a quite
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cpg marketing

Customers have associated a great deal of personalized experiences in e-commerce for some time now. They come to expect the same in brick-and-mortar stores these days. Retailers understand this fact and hence are trying to implement the tools that will help them usher in-store personalization for customers. As per BRP’s 2017 POS / Customer Engagement
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in-store personalization

Despite the massive rise of online retail in recent times, Brick-and-Mortar have somehow managed to hold its’ own. With the worst phase gone, things are now again looking bright for offline retail. An in-flux of advanced levels of technology in-store along with the growing relevance of omnichannel retailing has meant that the focus is well
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brick and mortar store

The role and prevalence of Internet of things in retail (IoT) is on the rise and will be for a good time to come. Retailers are looking to connect almost everything to the internet these days. They are constantly on the lookout for elevating the in-store experience of customers by driving their levels of convenience
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robots in retail store

The year 2016 has been quite a turning point for the retail sector. Brick-and-Mortar is very much alive and will be in the time to come. Last year, retailers found unique ways to cater to the in-store personalization needs of the customers. The retailer’s ambition along with the rise of technology has taken retail marketing
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retail marketing

Omnichannel retailing is considered to be the modern way of retailing across the Globe today. This modern way of retailing has penetrated into the mindsets of the Indian retailers as they focus on having an omnichannel presence. They certainly are on the right track and are bound to succeed in the future if they persist
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omnichannel retail india

We all know the role merchandising plays in enhancing the in-store experience of customers in retail. But it's one thing enhancing the customer-shopping experience. The merchandising strategies in place should end up driving the overall sales performance in the store considerably.   Visual Merchandising involves everything that the store uses to attract and lure customers,
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merchandising

Love is in the air and retailers across the globe sense an opportunity to make a mark. Historically, Valentines Day, has turned out to be quite productive for retailers. This year too they will be hoping for something alike. Let's have a look at what's in store for them in 2017.   Trend Analysis and
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valentines day retail