Category Archives: Retail Marketing

We all know the impact that location-based marketing (LBM) has had on retail. For those of you who are still new to the concept, the promotion of business to relevant customers through the context of their location is known as location-based marketing. Effective marketing is all about targeting the right person at the right time,
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location-based marketing

The year 2016 has been quite a turning point for the retail sector. Brick-and-Mortar is very much alive and will be in the time to come. Last year, retailers found unique ways to cater to the in-store personalization needs of the customers. The retailer’s ambition along with the rise of technology has taken retail marketing
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retail marketing