Category Archives: Retail Marketing

Retail is continuously evolving. To keep up, brands are constantly looking to innovate, and come up with better strategies. In-store engagement of customers is one of the things that they look to enhance through the various strategies they undertake. The number of shopping options for customers today is endless. The modern-day customer does not necessarily
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in-store associates

Retailers today are blessed with abundant data about their customers. Various sources contribute to the accumulation of abundant data which include information from different point of sale systems, purchase history, browsing history, in-store customer movements and behaviors, etc. Retailers understand how valuable all this information is to them, as they look to make the most
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location-based marketing

Brick-and-Mortar retail has certainly under-achieved in the recent past and all that needs to change soon for it to harmoniously survive. E-commerce has been a huge hit, and credit needs to go to the exceedingly customized and personalized marketing strategies that customers have been subjected to on a consistent basis. Brick-and-Mortar stores certainly need to
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in-store marketing

In this ever-changing retail environment coupled with soaring customer expectations, the implementation of fruitful strategies will be the key for retailers. Through their retail operations, retailers will look to provide the best they can to meet all customer needs and demands. The objective for all retailers is quite similar – increase revenue by expediting sales
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retail pricing strategy

We all know the impact that location-based marketing (LBM) has had on retail. For those of you who are still new to the concept, the promotion of business to relevant customers through the context of their location is known as location-based marketing. Effective marketing is all about targeting the right person at the right time,
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location-based marketing

The year 2016 has been quite a turning point for the retail sector. Brick-and-Mortar is very much alive and will be in the time to come. Last year, retailers found unique ways to cater to the in-store personalization needs of the customers. The retailer’s ambition along with the rise of technology has taken retail marketing
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retail marketing