Category Archives: Proximity Marketing

Even after all the hype created by online retail, the fact remains that a lot of people still resort to shopping in Brick-and-Mortar stores. To ensure that this remains a phenomenon for the ages, retailers will have to continue personalizing the in-store experience of the customers. The only way retailers can consistently do this is
Read More

proximity marketing 2017

We all know the impact that location-based marketing (LBM) has had on retail. For those of you who are still new to the concept, the promotion of business to relevant customers through the context of their location is known as location-based marketing. Effective marketing is all about targeting the right person at the right time,
Read More

location-based marketing

Beacon Technology is on its way to strengthen buyer-seller relationship and provide data to the retailers to improve the in-store experience for the shoppers.   For years, retailers considered Near Field Communications (NFC) technology to track the number of walk-ins at the store and customer behavior . But as that technology has reached its limits,
Read More

beacon mobile notifications

Why Should Retailers Deploy Beacons?   The promise of the beacon is exciting. It can communicate with Beacon enabled device (like your smartphone). In Retail store, it can thus be applied to know when and where a customer is in your store via your in-store app in their mobile. So, you can understand the hype
Read More

inStore mobile marketing

Mobile is becoming a strong platform for Personalized Marketing. If you wonder why mobile? There are heaps of favorable arguments that your handset has already pocketed. If it is a smartphone, every 7 out of 10 is its active user and the user rate is almost 100% for normal phones. But when we talk about
Read More

personalized marketing

Tickto iBeacon Technology: Connecting Physical and Digital Worlds (An Infographic Presentation)! Beacons have the potential to change the definition of our daily lives as they seamlessly connect digital to physical experiences. There are already over 700 million existing iBeacons in the form of Smartphones, 82% of smartphones users turn to their phones to influence a
Read More

Tickto iBeacon Infographics

Traditional physical stores are finally getting the required technology boost to meet the changing demands of modern-day smartphone using customers. Even when tech-savvy shoppers are looking for products in a physical store, on-the-fly data is extremely significant for pampering your buyers with a custom shopping experience. Customers need to know exactly what personalized retail offers
Read More

proximity marketing

Tickto proximity sensors are on the rolls! You talk about comprehensive proximity marketing solution, inventory management, real-time updates about campaigns …

Tickto Proximity Sensor

Leaving behind the traditional model of product promotion is a big decision for shopping malls. Smart technology and social presence …

Why Shopping Malls Should Go Social

Beacons are here to make the information sharing process more enriching, contextually relevant and real-time. Retailers can use these newest tools to provide customers …

Customer Engagement with Beacons