Category Archives: Technology

Whether it’s brick-and-mortar or online, retailers have their work cut out with regards to meeting customer expectations. There is no end to customer demands. Retailers across mediums are trying everything to maintain competitive advantage. This being the tech savvy age, technology plays a huge role in empowering these retailers. Today, it’s more about selling experiences
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iot retail future

Retailers today are blessed with abundant data about their customers. Various sources contribute to the accumulation of abundant data which include information from different point of sale systems, purchase history, browsing history, in-store customer movements and behaviors, etc. Retailers understand how valuable all this information is to them, as they look to make the most
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location-based marketing

Brands and Retailers have come a long way in the last couple of decades. Modernization in technology at a rapid rate along with the ever-evolving needs and expectations of customers have expedited this retail evolution. Over the years, brick-and-mortar stores have understood the importance of providing a one of a kind in-store experience to customers
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Evolution of Retail

Retailers understand the importance of having an online and offline presence today. Omnichannel retailing is not a new phenomenon anymore. Globally, this form of retailing has allowed retailers to expedite sales through both the online and offline medium. In-store shopping has been there from the ages. When it comes to online shopping, much mention needs
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mobile website for retail shopping

With the Internet of Things in Retail gaining more traction by the passing day, the boundaries of technological innovation appear to be limitless. The primary focus of retailers is to simplify and enhance the shopping experience of customers. For ensuring this, they must look to make themselves available to the customers on every possible platform
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voice technology

The role and prevalence of Internet of things in retail (IoT) is on the rise and will be for a good time to come. Retailers are looking to connect almost everything to the internet these days. They are constantly on the lookout for elevating the in-store experience of customers by driving their levels of convenience
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robots in retail store

Retailers are constantly looking to invest in refining their online search, so that it is convenient for their customers to find what they want easily. There has been a definite shift from using texts to sharing images in recent years. With internet enabled smart phones turning out to be one of the most preferred mediums
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visual search technology

The ups and downs in the retail sphere in recent times has not been for the lack of technological breakthroughs. If anything at all, technology has powered retail into a state of domination. Amidst these advanced breakthroughs, whispers of a certain technological marvel has reverberated throughout the stretch of the retail sector time and again.
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driverless cars in retail

Just when you thought what the next big leap in retail technology might be, retail giants Amazon has come up with a concept that can potentially rattle the entire retailing landscape. Amazon recently unveiled its' first (of hopefully many) high-tech retail location called 'Amazon Go' in Seattle. Currently in a private testing phase, Amazon plans
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amazon go retail

Technology has powered the evolution of Retail over the years. Today, it's an interactive world and customers thrive on an enhanced shopping experience and in-store engagement. The biggest breakthrough has probably been the advent of E-commerce globally. However, despite the rapid evolution of retail over the years, one thing has not changed. That being the
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empowering store associates