Category Archives: Technology

With the Internet of Things in Retail gaining more traction by the passing day, the boundaries of technological innovation appear to be limitless. The primary focus of retailers is to simplify and enhance the shopping experience of customers. For ensuring this, they must look to make themselves available to the customers on every possible platform
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voice technology

The role and prevalence of Internet of things in retail (IoT) is on the rise and will be for a good time to come. Retailers are looking to connect almost everything to the internet these days. They are constantly on the lookout for elevating the in-store experience of customers by driving their levels of convenience
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robots in retail store

Retailers are constantly looking to invest in refining their online search, so that it is convenient for their customers to find what they want easily. There has been a definite shift from using texts to sharing images in recent years. With internet enabled smart phones turning out to be one of the most preferred mediums
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visual search technology

The ups and downs in the retail sphere in recent times has not been for the lack of technological breakthroughs. If anything at all, technology has powered retail into a state of domination. Amidst these advanced breakthroughs, whispers of a certain technological marvel has reverberated throughout the stretch of the retail sector time and again.
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driverless cars in retail

Just when you thought what the next big leap in retail technology might be, retail giants Amazon has come up with a concept that can potentially rattle the entire retailing landscape. Amazon recently unveiled its' first (of hopefully many) high-tech retail location called 'Amazon Go' in Seattle. Currently in a private testing phase, Amazon plans
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amazon go retail

Technology has powered the evolution of Retail over the years. Today, it's an interactive world and customers thrive on an enhanced shopping experience and in-store engagement. The biggest breakthrough has probably been the advent of E-commerce globally. However, despite the rapid evolution of retail over the years, one thing has not changed. That being the
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empowering store associates

Retailers have already shifted to a customer-centric approach of marketing. The product-centric approach is no more viable. This is because of the rising expectations of the consumers of their retailers. Consumers want retailers to anticipate what they want and would like them to communicate the offering in the most pertinent way possible. In this case,
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connected retail

Innovation in Retail Technology in recent times has been focused around the need for enhancing customer personalization. The latest development in the form of Chatbots (powered by Artificial Intelligence) is no exception. A chatbot, is essentially a computer programme that responsively interacts with people in the form of human speech by using data and intelligence.
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chatbots retail

For quite some time till now and for a long time to come, an enhanced 'customer shopping experience' is what will be the main force driving conversions for retailers. In this highly influential online world, there is still enough room for offline retailers to make customers stand up and take notice. According to a survey
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Virtual-Mirror

The rapid and recurring advent of social media has enforced retailers to adopt to social listening. With more number of people flooding social media by the day and the diminishing effectiveness of traditional market surveys and data collection methods, retailers now understand the significance of resorting to social listening. Let's have a look at some
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social listening in retail