Even after all the hype created by online retail, the fact remains that a lot of people still resort to shopping in Brick-and-Mortar stores. To ensure that this remains a phenomenon for the ages, retailers will have to continue personalizing the in-store experience of the customers. The only way retailers can consistently do this is by getting a real-time insight on the shopping behavior of customers. Not only will it help deliver personalized campaigns to customers, but also allow retailers to adjust strategies accordingly and increase shopper engagement. Proximity Marketing Solutions makes these possible.
Over the years, retailers have recognized the significance of proximity marketing in enhancing the in-store experience of the customers. It’s precisely the reason that has led to the rise of proximity marketing solution over the years. Consider the following numbers.
As per the Proximity Directory Report 2017 by Unacast:
- As of the 1st quarter of 2017, around 14,486,000 proximity sensors are deployed globally with an 11% increase from the last quarter of 2016.
- Retail stores and shopping malls continue to be the most popular segments for proximity marketing solution.
- When considering the top 20 retailers in the US, 75% of them have implemented proximity technologies.
- As per the report, proximity marketing is not just for the big retailers. It provides an increase in operating profit of 8% with return on investment of 365% even for small and medium sized businesses.
The Consistent Increase of Proximity Sensors deployed globally
As mentioned earlier, the 1st quarter of 2017 registered around 14,486,000 proximity sensors deployed globally. Out of which, 9,396,500 were beacons as per the Unacast Report. The illustration below indicates how there has been a consistent rise in deployed sensors globally. The number of sensors deployed in Q2 of 2015 was 879,500. It increased to a massive 5,103,500 by Q4 of 2015. The consistent rise in the deployment of proximity sensors across the globe speaks volumes about the rise and popularity of proximity marketing solution over time.
Proximity Marketing Solution providing more Value
The demand for proximity data across the globe is only growing. More and more value is being added to the various proximity products and services. The products can be categorized as mobile communication, indoor navigation, proximity advertising networks, online retargeting, mobile payments, digital signage and data monetization. Other services can be categorized as project management, beacon networks and consulting. The service providers of proximity marketing solution are offering more and more data by adding more value to their product and service portfolios.
The following illustration depicts an increase in the first quarter of 2017 from the last quarter of 2016 on almost all categories. Just like digital signage, mobile communication has increased by 2% as it has increased from 73% in Q4 of 2016 to 75% in Q1 of 2017. Indoor Navigation has increased by 4%. Consider the following illustration for detailed information.
The Increase of Proximity Marketing Solution Providers across the Globe
Retailers across the globe understand the importance that customers give to a personalized shopping journey. Enhancing the in-store experience of the customers is of the utmost importance for retailers. With the help of proximity marketing, retailers can go a long way in establishing elevated levels of customer experience. Retailers recognize this. Over the years, the number of providers of proximity marketing solution has increased all over the world. This has made it convenient for retailers to resort to these services.
As per Unacast Report, there are 388 proximity marketing solution providers that represent around 52 countries. Most of the companies are from the US with the total tally amounting to 134. These US companies account for 34.5% of the total number. In second position is the UK with 39 companies and accounting for 10% of the total number. The third, fourth and fifth place is occupied by Canada, France and Italy accounting for 4.4%, 3.4% and 3.1 % of the total number respectively.