Retail: The Old Paradigm Shift
The older paradigm of retail is changing fast, thanks to smart technology and increasing number of people embracing it. Customers, these days, are more tech savvy, more informed about brand and pricing and less prejudiced about self-serving. It is important to understand in this context that people’s desire (or demand, if we can go to that extent of opining) for convenience in accessing everything (in terms of information) that they seek on their daily run, has played a major role in the evolution of smart technology. The drastic digitization of retail business is no exception.
Brick-and-mortar Stores Game for I&O Empowerment:
The evolution of ecommerce finds a strong foundation through change of taste in customer preference of the shopping medium, despite the fact that brick-and-mortar retail stores are still the most preferred platforms for shopping. However, witnessing the growth and acceptance of ecommerce businesses, the brick-and-mortar stores are refusing to stay behind. In order to overcome the limitations concerning customer convenience in-store, they are now opting out for technological empowerment of I&O (infrastructure and operations). Tickto is one such platform that is aimed at easing problems for both storeowners and customers in terms of connecting them conveniently through digitized, advertising content that is contextually relevant (with customers’ purchasing preference) and can be shared real-time.
Tickto: Analytics Beyond Proximity Marketing
The excellence of Tickto lies with its ability to introduce web style analytics to brick-and-mortar environment, letting business owners and brands have valuable insight about their customers. Thanks to this unique attribute, delivering digitized content (advertisements, promotional offers, product campaigns) will be easier than ever before. The Tickto platform comprises Tickto App (currently available for iOS and Android platform) and Tickto beacons. These beacons are the gateways for collecting analyzable raw data and also function as notification transmitters to customers’ mobile devices.
Let’s take a look at how Tickto beacons work through the following interactive infographics:
Tickto is resolute about revolutionizing proximity marketing. The retail environment is all set to adapt with newer paradigms. Tickto technology is the pioneering catalyst that will quicken the process of transformation.