Tag Archives: Customer Engagement

Customers today are quite used to the convenience, ease, and comfort of online shopping. The aspects of personalization, dynamic pricing, and fast checkouts are what makes the experience fun-filled and seamless. The point however is, that a lot of the shopping still happens in brick-and-mortar stores. For this to be an everlasting phenomenon, retailers must
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in-store customer engagement

Experts have cautioned that retailers who are sticking with the traditional models and have not taken aggressive measures to introduce multichannel marketing and purchasing …

Thanksgiving 2014

Beacons are here to make the information sharing process more enriching, contextually relevant and real-time. Retailers can use these newest tools to provide customers …

Customer Engagement with Beacons