Tag Archives: customer experience

As customers continue to make their purchases online, offline retailers are desperately trying to get the perfect mix of things that will enhance the in-store engagement of customers. Delivering a rich customer experience is of paramount importance for offline retailers. Let’s face it. Apart from the immediate comfort and convenience, what is it about online
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in-store mobile engagement

It’s convenience galore when it comes to online shopping. The proposition of going down to the store and spending an evening on shopping does not excite everyone today. Why should it, when acquiring the favorite products are just a few clicks away? Yet, nobody can vouch that brick-and-mortar is dead. Well, there are many things
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in-store engagement

Even after all the hype created by online retail, the fact remains that a lot of people still resort to shopping in Brick-and-Mortar stores. To ensure that this remains a phenomenon for the ages, retailers will have to continue personalizing the in-store experience of the customers. The only way retailers can consistently do this is
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proximity marketing 2017

In this ever-changing and competitive retail scenario, retailers are constantly looking to acquire an edge over their competitors. Retailers must implement multiple aspects of significance as a part of their retail operations to avoid being behind the eight ball. Few of them being omnichannel retailing, data-driven marketing, etc. However, retailers do recognize that the most
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customer experience