Tag Archives: customer footfall

The major task for most brick-and-mortar retailers has been to ensure consistency in-store traffic. The success of e-commerce demands offline retailers to provide their customers with just as convenient, and seamless in-store experience. The fact that a lot of the buying power lies in the hands of millennials and Gen-Z customers today is not the
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in-store traffic

Even a few years before, retailers were facing a tough challenge when it came to analyzing customer store insight. To capture a better view of customer in-store behavior, several tracking technologies are being adopted by the retailers. This allows retailers to understand the traffic pattern into their store, empower in-store marketing, schedule store operation, manage
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customer tracking technology