Tag Archives: in-store experience

Customers today are quite used to the convenience, ease, and comfort of online shopping. The aspects of personalization, dynamic pricing, and fast checkouts are what makes the experience fun-filled and seamless. The point however is, that a lot of the shopping still happens in brick-and-mortar stores. For this to be an everlasting phenomenon, retailers must
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in-store customer engagement

It’s convenience galore when it comes to online shopping. The proposition of going down to the store and spending an evening on shopping does not excite everyone today. Why should it, when acquiring the favorite products are just a few clicks away? Yet, nobody can vouch that brick-and-mortar is dead. Well, there are many things
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in-store engagement

The major task for most brick-and-mortar retailers has been to ensure consistency in-store traffic. The success of e-commerce demands offline retailers to provide their customers with just as convenient, and seamless in-store experience. The fact that a lot of the buying power lies in the hands of millennials and Gen-Z customers today is not the
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in-store traffic

Brick-and-Mortar retail has certainly under-achieved in the recent past and all that needs to change soon for it to harmoniously survive. E-commerce has been a huge hit, and credit needs to go to the exceedingly customized and personalized marketing strategies that customers have been subjected to on a consistent basis. Brick-and-Mortar stores certainly need to
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in-store marketing

Retailers are always thinking of expanding their consumer base. This way, the chances of generating more revenue increases. For this to happen, retailers need to continuously upgrade and enhance the in-store experience provided by the stores to invite new sets of customers. Elevated levels of shopper engagement due to an influx of technology and innovation,
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robots and humans in retail

Even after all the hype created by online retail, the fact remains that a lot of people still resort to shopping in Brick-and-Mortar stores. To ensure that this remains a phenomenon for the ages, retailers will have to continue personalizing the in-store experience of the customers. The only way retailers can consistently do this is
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proximity marketing 2017

The popular verdict across the globe state that the days for physical retail are numbered. However, there are various instances and indications that continue to contradict this point. There is life still left in Brick-and-Mortar stores. The customers’ demand for immediate gratification and an enriched in-store experience is something online retail will never be able
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physical retail

In this ever-changing retail environment coupled with soaring customer expectations, the implementation of fruitful strategies will be the key for retailers. Through their retail operations, retailers will look to provide the best they can to meet all customer needs and demands. The objective for all retailers is quite similar – increase revenue by expediting sales
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retail pricing strategy

The apparel sector might be a fast-growing e-commerce category, but brick-and-mortar stores play a vital role as well. Apparel shoppers make the optimum use of the integration of the online-offline stores as it offers the maximum convenience to them. As retailers look to achieve customer loyalty, they should know providing an omnichannel experience to customers
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omnichannel integration in retail

Whether it’s discount stores, supermarkets, or shopping malls, the primary objective of retailers is to enhance the in-store experience of the customers. However, they should always keep in mind that the retail operations that they undertake should not hamper the environment around. Retailers should look to adopt sustainable methods of business practices to ensure that
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Sustainable Retail