Tag Archives: In-store personalization

Customers have associated a great deal of personalized experiences in e-commerce for some time now. They come to expect the same in brick-and-mortar stores these days. Retailers understand this fact and hence are trying to implement the tools that will help them usher in-store personalization for customers. As per BRP’s 2017 POS / Customer Engagement
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in-store personalization

The aspect of marketing is a challenging proposition for brands and retailers today. With evolving market scenarios and the emergence of new customer groups, the challenge has certainly intensified over the years. Recently, millennials have hogged all the limelight, but now it's time to focus on Generation Z.   (image credit shutterstock) Customers who fall
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gen z consumers

Big Data Analytics now have a significant impact on Retail, simply because it goes a long way in helping Retailers – big and small – to provide customized shopping experiences to their customers. Gone are the days when personalized shopping was limited only to elite shoppers. With big data and in-store personalization, all retailers out
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big data analytics