Tag Archives: In-store personalization

As customers continue to make their purchases online, offline retailers are desperately trying to get the perfect mix of things that will enhance the in-store engagement of customers. Delivering a rich customer experience is of paramount importance for offline retailers. Let’s face it. Apart from the immediate comfort and convenience, what is it about online
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in-store mobile engagement

‘Customer is the king’. Surely, a lot of brands and retailers live by this mantra these days. Just like retail personalization, more the quality of personalized care, and assistance provided to customers, higher the chances of attaining customer loyalty for life. Brands and retailers know for a fact that elevated levels of customer care can
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customer care service

It’s convenience galore when it comes to online shopping. The proposition of going down to the store and spending an evening on shopping does not excite everyone today. Why should it, when acquiring the favorite products are just a few clicks away? Yet, nobody can vouch that brick-and-mortar is dead. Well, there are many things
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in-store engagement

Retailers are always thinking of expanding their consumer base. This way, the chances of generating more revenue increases. For this to happen, retailers need to continuously upgrade and enhance the in-store experience provided by the stores to invite new sets of customers. Elevated levels of shopper engagement due to an influx of technology and innovation,
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robots and humans in retail

In this ever-changing and competitive retail scenario, retailers are constantly looking to acquire an edge over their competitors. Retailers must implement multiple aspects of significance as a part of their retail operations to avoid being behind the eight ball. Few of them being omnichannel retailing, data-driven marketing, etc. However, retailers do recognize that the most
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customer experience

Customers have associated a great deal of personalized experiences in e-commerce for some time now. They come to expect the same in brick-and-mortar stores these days. Retailers understand this fact and hence are trying to implement the tools that will help them usher in-store personalization for customers. As per BRP’s 2017 POS / Customer Engagement
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in-store personalization

The aspect of marketing is a challenging proposition for brands and retailers today. With evolving market scenarios and the emergence of new customer groups, the challenge has certainly intensified over the years. Recently, millennials have hogged all the limelight, but now it's time to focus on Generation Z.   (image credit shutterstock) Customers who fall
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gen z consumers

Big Data Analytics now have a significant impact on Retail, simply because it goes a long way in helping Retailers – big and small – to provide customized shopping experiences to their customers. Gone are the days when personalized shopping was limited only to elite shoppers. With big data and in-store personalization, all retailers out
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big data analytics