Tag Archives: In-store personalization

In this ever-changing and competitive retail scenario, retailers are constantly looking to acquire an edge over their competitors. Retailers must implement multiple aspects of significance as a part of their retail operations to avoid being behind the eight ball. Few of them being omnichannel retailing, data-driven marketing, etc. However, retailers do recognize that the most
Read More

customer experience

Customers have associated a great deal of personalized experiences in e-commerce for some time now. They come to expect the same in brick-and-mortar stores these days. Retailers understand this fact and hence are trying to implement the tools that will help them usher in-store personalization for customers. As per BRP’s 2017 POS / Customer Engagement
Read More

in-store personalization

The aspect of marketing is a challenging proposition for brands and retailers today. With evolving market scenarios and the emergence of new customer groups, the challenge has certainly intensified over the years. Recently, millennials have hogged all the limelight, but now it's time to focus on Generation Z.   (image credit shutterstock) Customers who fall
Read More

gen z consumers

Big Data Analytics now have a significant impact on Retail, simply because it goes a long way in helping Retailers – big and small – to provide customized shopping experiences to their customers. Gone are the days when personalized shopping was limited only to elite shoppers. With big data and in-store personalization, all retailers out
Read More

big data analytics