Tag Archives: Social Media

Social Media is the place to be currently. In the quest for attaining brand loyalty, brands devise various strategies and appeals in the way they communicate or portray their personality on social media. Consumers expect a lot from brands. Brands should look to portray their personality in a way that best describes what it stands
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brands on social media

The rapid and recurring advent of social media has enforced retailers to adopt to social listening. With more number of people flooding social media by the day and the diminishing effectiveness of traditional market surveys and data collection methods, retailers now understand the significance of resorting to social listening. Let's have a look at some
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social listening in retail