All these papers, scholarly articles and survey findings, emphasizing the importance of Retail Store Automation may be delivering storeowners with the impression that modern Retail environments won’t require human resource management anymore.
Automation of brick-and-mortar retail stores may allow customers with a great deal of self-servicing opportunity but bridging the connection gap between inventory management, product promotion and solving customer queries in a personalized manner can only be filled through planned deployment of human resources. What types of responsibilities employees fulfill in bridging the three said domains? The answer follows:
- Functioning as links between inventory and in-store shelves as per demand
- Operating and maintaining POS devices for swift checkout
- Backroom management
- Addressing and solving customer queries at the individual level
- Performing normal housekeeping tasks
Infrastructure improvement, store automation etc. offer Retailers with ample scope for success. Workforce is the key to unlock the scope and set the business on the path of seamless success. Workforce Analytics, for Retailers, is the smart way to receive valuable insight about true potential of employees and how it can be deployed to churn the best benefit for the business.
The Consequences of Workforce Management without Analytics
Poor workforce management! That’s what retail businesses experience by excluding analytics results from the scope of planning. The consequences, more specifically are:
- Flawed inventory and in-store product distribution to aisles
- Significant increase to the ‘out-of-stock’ situations and consequent customer dissatisfaction
- Poor and time consuming check out process
- Poor customer attendance and interaction
- Inability to deploy adequate number of employees at in-store locations, based on fluctuating customer gathering
- Substandard management of promotional activities
How Workforce Analytics Helps
- Finding Employees’ Area of Interest
Known fact – give your employees the task they love and the output will be benefitting every one. Unfortunately, what’s been practiced is quite a stereotypical approach as retailers, generally, select their employees randomly to perform a set of duties without providing any attention to their preference. Workforce Analytics will reflect upon employees’ area of interest and expertise, based on their in-store performance over a period of time. The results provide retailers with the necessary insight of employees’ performance at specific departments, in-store locations or in dealing with customers, purchasing a particular type of product. Deployment of workforce, aftermath, becomes simpler and benefitting both employees’ emotional satisfaction and long-term objective of the organization.
- Constructive Scheduling
Different regions of a retail store are characterized by frequent fluctuation in crowd gathering throughout the day. Not all teams can handle customers with specific buying preference with equal expertise. Workforce analytics will deliver retailers with the necessary data, concerning performance standard of each team in handling different tasks at separate locations through a period of time. The findings will help management with better decision making over constructive scheduling of the workforce.
- Simplify the process to Cater Specialized Training
Workforce Analytics provide Retail Managers with accurate information about Employee Performance at different situations. The Data, ultimately, provides Retailers with a window of opportunity in finding employees with the potential to specialize in respective fields of store and inventory management. Accordingly, specialized training is given to the suitable candidates, ultimately quickening the process to develop a quality workforce.
Changing the Attitude is important
Brick-and-Mortar Retail Business needs to walk miles before it sees analytics as an integral part of decision-making process. While only a handful of retail giants are popularizing the importance of store analytics, on the other hand, the number is even lesser when it comes to seeing work analytics as equally integral part of overall decision making. Understanding customer behavior is not enough in setting your Retail Business on the path of success, seamlessly, unless you know how to respond to in-store behavior of customers. Decision making as per the findings of workforce analytic is your response to customers’ in-store behavior, at the same time, perfecting the process to achieve the goal of customer satisfaction.